Australian Creative.

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The Rider on the Storm

Added on by Tom Cramond.

Musicians with their instruments being interviewed. It's like crack for me. The video below is one of my favorites, an excerpt from Mr. Mojo Risin':The Story of L.A. Woman in which the doors legendary keyboardist Ray Manzarek talks about the creation of Riders on the Storm. 

Mazarek passed away 2 weeks ago, and although I blogged about his passing then - I feel as though I could post a new video about him every week. The joy in his playing is extraordinary and his passion truly infectious. RIP


Ray Manzarek on Light My Fire

Added on by Tom Cramond.

Today marked the sad passing of Ray Manzarak, the legendary keyboardist from The Doors. Last year I wrote about an interview Terry Gross did with Manzarek in 2000 for her NPR show Fresh Air where he (whilst seated at a grand piano) went through the creation of one of The Doors' most well known song, Light My Fire. 

Manzarek was an extraordinary musician and I can think of now better tribute than to repost this piece of audio - I cannot encourage you enough to listen to it.  


After listening to NPR’s Fresh Air on a daily basis for the past few years I can think few interviews that stand out more than Terry Gross’s chat with The Door’s keyboardist Ray Manzarek. In this short piece of the interview, Manzarek explains the writing process behind arguably The Doors most famous song, Light My Fire. From its original conception as a pop(y) Sonny and Cher like ballad, through it’s latin and jazz based evolutions and finally Jim’s lyrical touch, having Manzarek sitting at the piano playing through the work is enthralling to listen to.

Listening to people to people who are both passionate and talented at what they do is an absolute pleasure and a privileged - but having someone of Manzarek status let us into his world is beyond extraordinary. I cannot urge you enough to listen to this audio! Just wait until he begins to describe pulling the various aspects of his legendary solo together, breathtaking stuff.

(apologies for uploading the .mp3 version, the NPR embed code would not display properly - though the source link will take you directly to the story)


The marketing behind Daft Punk

Added on by Tom Cramond.

A fascinating piece from Billboard in the US running through a timeline leading up to the release of Daft Punk's new album Random Access Memories.

January 15, 2013“We decided to do really limited press worldwide,” said Daft Punk’s longtime publicist, Kathryn Frazier. “We wanted to do only iconic things, like the cover of Rolling Stone.” Frazier began a series of hush-hush listening events for Random Access Memories in early 2013. “Paul Hahn and I were the only people who had the music, which we kept in the famous titanium suitcases,” Frazier says. “I wanted the listening sessions to be like a sensory deprivation tank, where all you could focus on was the music. It’s a big record with so much to take in -- you can’t just drop it at the door. It’s not a collection of electronic club bangers Daft Punk fans might expect, so creating context for it is everything.” “We’d searched a long time for the sound of the future. This time we stopped searching,” Bangalter says.

Throughout the whole piece, what really strikes me is the sheer passion and artistic drive of the marketing team. Their commitment to the authenticity and aesthetic of the album is jaw dropping from each of the 'Creators' video being filmed in 16mm film by Ed Lachman to the use of Saturday Night Live (a cultural institution in of its self) to reveal fragments of the album right through to the custom Hedi Slimane (Saint Laurent) designed robot suits. 

Marketing is so often seen as 'the enemy' or part of larger con against the general public, and whilst this is still a business run by Columbia Records - you can't help but feel that this campaign was run by people who were/are proud of their work and their product.

This will be the benchmark to beat for sometime to come, and it deserves that mantle completely - great work.


Daft Punk designed a bottle for Coca Cola in France back in 2011 - Who knew?!