Australian Creative.

Do you give a crap?

Added on by Tom Cramond.

Australian social entrepreneur Simon Griffith is attempting raise $50,000 to purchase the first bulk order of ‘Who Gives A Crap’ toilet paper - a world first product that will provide 50% of its profits to WaterAid, a charity providing clean water and sanitation across the developing world. In order to raise the money Simon is seating down on a toilet, and not getting up until the money has been raised!

You can read an interview with Simon on the Smith Journal, and donate to this fantastic project right here - I just purchased 24 rolls myself!