Australian arts manager, marketer, and digital creative.

Don't apply make-up and drive...

Added on by Tom Cramond.

Volkswagen teams up with a (semi) prominent youtube star to make one hell of a PSA.

Cross media synergy at it’s finest. Rather than simply teaming up with the a new media star to overtly promote a product, the advertising team have worked their message right into the original context and spirit of NikkiTutorials’ (the creators) videos. I can’t for the life of me think of any other examples?

Source: http://www.youtube.com/watch?v=wMFqSjjnte0