Australian arts manager, marketer, and digital creative.

Mattel announces 'replica' hoverboards

Added on by Tom Cramond.

Earlier this year toy company Mattel announced plans to make replicas of the hoverboards featured in the 2nd and 3rd Back To The Future films.

Mattel says that the ‘movie accurate’ device will glide over most surfaces, although it doesn’t actually hover.

The company says, probably ironically, to expect that feature in 2015, the year in which the gadget appeared within the movie universe.

Exploitative crap…