The current Broadway remount of Tim Rice and Andrew Lloyd Webber’s 1979 musical ‘Evita’ starring Latin pop star Ricky Martin has suffered a massive hit at the box office:
When the weekly Broadway box-office grosses were released on Monday, what stood out was how much of a a hit “Evita” took: a stunning plunge of $547,537, largely due to the fact that its marquee name, Ricky Martin, was on vacation.
That’s about a 50% in revenue for those playing at home.
As a side, this little piece of information in the article is quite fascinating:
When Hugh Jackman was on Broadway starring in “The Boy from Oz,” the producers chose to close the production when he went on vacation. Jackman never missed a scheduled performance and remained in the show until it had fully recouped. At the time of its closing, “The Boy from Oz” had returned 1 percent profit to its investors.
Glitz and glamor aside, as an investor you could have left your money in the bank and seen a much greater return on your investment. Indeed, if you factor in inflation ‘The Boy From Oz’ effectively lost money.